Both Meta Ads (Facebook, Instagram) and Google Ads are powerful tools, but they work differently. Meta Ads are great for creating brand awareness and reaching new people based on interests. Google Ads are better when someone is already searching for your service. For example, someone searching “plumber in Malappuram” is likely ready to buy. As a digital marketer in Malappuram, I usually use both platforms depending on the goal. If you want fast leads, Google Ads is better. If you want to grow followers or awareness, go for Meta Ads.